CNH Interactive Experience

About the Project

The Interactive Brand Exploration Experience was custom-developed for CNH Industrial to showcase how their diverse portfolio of agricultural and construction brands integrate seamlessly into various industry roles and applications. This innovative platform serves as a centerpiece at CNH's global headquarters in Chicago, Illinois, where it's utilized daily to demonstrate the comprehensive capabilities of their equipment lineup to any visitors.

Built using Unreal Engine 5, the experience features high fidielity visualizations, real-time interaction with equipment models, and an intuitive user interface designed for both self-guided exploration. The platform allows users to explore different scenarios where CNH equipment excels, from precision agriculture applications to large-scale construction projects via the live animation that's projected on the main surface. The experience triggers brand oriented media content (created by 79PXLS) on the surrounding video wall and inbuilt speakers to give an end to end immersive experience.

This project represents a significant advancement in how industrial equipment manufacturers can leverage interactive technology to communicate complex product ecosystems and value propositions to their audiences.