Screaming Cat Studios

Commercial interactive experience

CNH Interactive Experience

An Unreal Engine 5 experience connecting a self-guided touchscreen, real-time equipment scenarios and surrounding media at CNH's Chicago headquarters.

Back to selected work
Client
CNH Industrial
Setting
Chicago headquarters
Platform
Unreal Engine 5
Format
Interactive installation

Project purpose

Make a complex product family easier to explore.

CNH Industrial's portfolio spans agricultural and construction brands, equipment and applications. The interactive brand experience gives visitors a self-guided way to explore how those parts work across different industry scenarios.

Screaming Cat Studios contributed Unreal Engine development to the real-time application, combining an accessible interface with interactive equipment models and live animation on the central surface.

Interactive tabletop showing a CNH agricultural scenario beneath the surrounding display
The central surface presents real-time scenarios while the surrounding display carries related brand content.

Interaction design

One interaction, multiple surfaces.

Visitors use the touchscreen to move through agricultural and construction scenarios. Their choices drive real-time animation on the tabletop and trigger related content across the surrounding video wall and speakers.

The interface was designed for self-guided use, allowing visitors to explore equipment and applications without requiring a fixed presentation sequence.

Brand media shown on the surrounding display was created by 79PXLS.

  • Unreal Engine 5 application
  • Interactive equipment visualisation
  • Self-guided touchscreen interface
  • Scenario-based live animation
  • Video-wall content triggers
  • Coordinated audio triggers
Real-time agricultural scene displayed across the CNH tabletop

Project gallery

Touchscreen interface beside CNH brand content on the surrounding display
Touchscreen input is coordinated with brand media around the installation.
Interactive kiosk beside CASE Construction display content
The experience covers both agricultural and construction applications.

Installed result

Built for the space it lives in.

The completed experience is installed at CNH's Chicago headquarters. It provides a single, self-guided route through the company's agricultural and construction brands, connecting real-time 3D content with the surrounding physical display environment.

Client
CNH Industrial
Unreal Engine development
Screaming Cat Studios
Surrounding brand media
79PXLS
Location
Chicago, Illinois

Planning an interactive installation?

Bring the physical and digital experience together.

Tell us what visitors need to explore, where the experience will run and how the surrounding systems need to respond.

Start a project View more work